Which Products Sell the Best on Amazon? The Top Five Product Categories

Amazon sellers are always on the lookout for best-selling products to help them grow their businesses, as success largely depends on choosing the right items to sell. However, when a product is on Amazon’s Bestseller List, that doesn’t always mean it's profitable— additional factors such as high competition, low margins, and fluctuating demand, and others can also impact potential for earnings. Since Amazon doesn’t share exact sales numbers, identifying hot products requires deeper research.

In this guide, we’ll show you how to see what sells well and highlight five top-selling product categories that can help you make money on Amazon in 2025.

If you want to find good products to sell, you need to focus on high-demand categories that consistently generate profits. Here are five of the top categories with winning items:

Pet products are consistently in high demand as owners look to offer their furry friends high-quality items with unique designs. Pets also tend to develop preferences for specific foods and toys, which can lead to repeat purchases. This consistent demand makes the pet product market a lucrative opportunity for sellers.

Apparel and accessories continue to be top-selling items, providing a balance of functionality and personal style. Keep an eye on the latest trends to seize new opportunities. And since these items are lightweight, this helps to reduce shipping costs, which offers a clear advantage to sellers.

As wellness trends rise, health and beauty products have become a profitable niche. Offering eco-friendly or handmade options helps sellers stand out in a competitive market. Just make sure the things you sell haven’t expired to avoid negative ratings and returns.

Kitchen and home products are consistently top sellers, making them perfect gifts for occasions like weddings while remaining essential for daily living. Their widespread popularity means it’s easy to find reliable suppliers who offer cheap prices, allowing sellers to maximize their profit margins.

Sports and outdoors is one of the top-selling categories on Amazon, as these products promote both fun and health. More people are investing in gear and equipment to support their active lifestyles. Selling second-hand stuff can help reduce costs while still offering quality products to customers.

These categories are full of popular precuts that enjoy high sales volumes. However, the market can change, and the performance of individual products within each category can fluctuate, so it’s crucial to continually monitor trends to stay current.

Let’s explore below how you can check product performance to stay ahead and make well-informed decisions.

If you're wondering how to check which products generate consistent sales, you can start with the Amazon Best Sellers list. Just keep in mind that this list doesn’t show actual sales numbers. For example, a #1 seller in one category may have fewer sales than a lower-ranked product in another category.

To get an idea of actual sales numbers, consider using a sales estimator tool, which can help you evaluate opportunities by estimating monthly sales volumes. This enables sellers to assess a product’s sales volume and calculate potential profits before investing in inventory.

Let’s take a look at how you can easily check a product’s monthly sales with the Jungle Scout Sales Estimator, a tool that’s especially beginner-friendly and easy to use.

Here’s a simple guide on how to get started:

This enables you to quickly validate your product idea, saving you both time and effort. By following these steps, you can set a successful foundation for your business and growth in the Amazon competitive landscape.

Success on Amazon involves managing multiple business factors, with product selection being one of the most crucial aspects. When you’re researching what to sell on Amazon, the JS Sales Estimator is a great starting point to help you quickly gauge demand and popularity. This way, you can immediately see if your product ideas have high demand and profit potential, and if they’re worthy of further evaluation. Informed decisions help you save time and resources, so you can focus on products with the best chance of success.