How Do You Sell Alibaba Products on Amazon in 2025?

Sourcing products can pose a challenge for many Amazon sellers looking to scale their businesses. In 2025, Alibaba remains a top platform for finding suppliers offering a wide range of products. However, selling on Amazon also requires a well-thought-out strategy to ensure that you fully maximize the benefits of buying goods from Alibaba.

In this article, we’ll guide you through the process of selling Alibaba products on Amazon.

If you're wondering, "Where can I buy products to sell on Amazon?", Alibaba is one of the best options. As the world's largest supplier marketplace, it offers several key advantages, including:

To make the most of Alibaba’s potential, you also need to implement a smart strategy. Read on to find out how to sell on Amazon from Alibaba successfully.

When you sell Alibaba products on Amazon, there are a few key things to keep in mind to help you avoid common pitfalls and make the most of your efforts. Follow these six essential steps to help you succeed:

The first step to starting a business is deciding what to sell. Alibaba offers a broad selection of stuff, but not all items are profitable. To make informed decisions, you need to understand what kinds of products are currently in demand. There are three primary ways to identify trending products:

These methods can serve as excellent sources of inspiration for creating a list of products to consider. However, just because a product seems popular doesn’t guarantee it will generate steady revenue. To ensure that the product has the potential to be profitable, you also need to assess its sales performance.

Since Amazon doesn’t provide direct sales data, sales estimators can give you a rough idea of a product’s monthly sales volume, so you can assess its potential popularity. While these figures aren’t always 100% accurate, they do give you a solid starting point for determining if a product is worth pursuing. Beginners can benefit from using the Jungle Scout Sales Estimator, a free and extremely easy-to-use tool with unlimited search capabilities for assessing sales volume.

Here’s how to estimate a product’s sales volume using the Jungle Scout Sales Estimator:

Once you enter this information, the tool will generate an estimate of the product’s monthly sales volume. This will help you gauge whether the product can meet your sales goals.

Note: While sales volume is a valuable metric, this alone doesn’t guarantee that a product is suitable for your store. To make a fully informed decision, you also need to explore additional factors, such as competition. Pairing sales estimators with in-depth research tools will enable you to gather a comprehensive understanding of the product’s potential.

This will enable you to confidently select products that offer a strong return on investment and secure long-term success for your business.

Once you decide which products you want to sell, the next step is securing a dependable supplier. Finding the right one requires careful vetting to avoid potential issues. Follow these steps to assess a supplier’s credibility before committing:

Once a supplier passes your screening, it’s time to reach out to them. Connect with at least 10–15 suppliers to compare pricing, minimum order quantities, and shipping terms, and secure the best deal.

In the next section, we’ll go over essential factors to discuss when negotiating with suppliers.

To get the most value from your supplier, focus on the following order details:

Additionally, clarify shipping timeframes and find out if the supplier ships by air or sea, as transit times will vary. Also, since you’re ordering from China, check for DDP (Delivered Duty Paid) shipping, which covers customs fees and paperwork, thereby simplifying international orders.

Before committing to a bulk purchase, place a trial order so you can assess product quality, packaging, and shipping reliability. To minimize risk, start with a small, affordable batch.

Always get written confirmation of product specs, pricing, and delivery terms to avoid any misunderstandings. Testing your supplier early helps ensure a smooth long-term partnership.

The process of listing your product depends on whether you're offering an existing item or launching something brand new.

If the product is already available on Amazon, you can simply add your offer to an existing listing. But if you're introducing your own brand, you'll need to create a new listing from scratch. The essential elements of every successful listing include:

Note: Selecting and strategically incorporating relevant keywords is essential for optimizing your listing for search engines and improving visibility.

You’ll also need to choose a fulfillment method. If you want a hands-off approach, Amazon FBA is ideal, as Amazon handles your storage, packing, and shipping. On the other hand, FBM gives you greater control over your inventory, making it a better option for fragile, high-value, or custom products.

Once your listing is live and available for purchase, the next step is promotion. Check out more details in the next section.

The next step is getting your products delivered from your supplier to your warehouse or Amazon FBA centers, depending on your chosen fulfillment method. If your supplier doesn’t offer logistic management, you’ll need to manage it yourself.

When it comes to arranging shipping, selecting the right courier is crucial. Here are the key factors to consider:

Tip: Consider adding shipping insurance for added protection, especially for valuable or fragile items.

Additionally, if you’re using FBM, consider using inventory management apps or hiring a professional to actively track and manage your stock. This will help you avoid stockouts and ensure that you’re always prepared to meet customer demand, which will minimize disruptions to your business.

With millions of available products on Amazon, simply listing yours isn’t enough—you need to implement a strong promotional strategy to stand out and attract buyers. Here’s how you can increase your visibility and drive sales:

By combining these strategies, you’ll expand your reach and improve conversion rates on Amazon.

To build a profitable, long-term business, it’s also important to track your performance regularly and adjust your strategy as needed. This will help you stay competitive, maximize your profits, and ensure steady growth.

Sourcing products from Alibaba can often lead to cheaper prices, but low costs don’t automatically mean a profitable product. To truly ensure that you choose items that will bring in a solid return, consider using analytical tools. This enables you to make informed decisions and safeguard your investment for maximum returns.