Amazon Haul Explained: Budget Shopping Under $20

Amazon is constantly experimenting with new ways to meet shoppers’ changing needs, and one of the latest additions is the Amazon Haul store. If you’ve watched a “Shein haul” video or seen a TikTok with the tag “Amazon Haul” you already know the vibe: budget-friendly fashion, viral beauty items, and fun home gadgets — often under $20. Now, Amazon has turned that concept into an official store format with its own website experience.

This article breaks down what Amazon Haul actually is, how it compares to platforms like Temu and Shein, what kind of products you’ll find there, and whether it’s worth trying — especially if you're shopping on a budget or curious about new ecommerce trends.

The Amazon Haul store is a new beta feature within Amazon.com (currently available in the U.S.) that focuses on deep-discount products in popular categories like fashion, beauty, home, and gadgets. Think of it as Amazon’s answer to Temu and Shein — same concept, but within the Amazon ecosystem.

Here’s how it works:

While still in beta, the Amazon Haul app interface and desktop experience feel like browsing a more curated, trend-focused version of the main site — filled with impulse buys, “TikTok made me buy it” gadgets, and seasonal deals.

Amazon Haul offers a wide range of product categories. Most items are under $20, and the platform focuses on small-ticket, high-interest finds that appeal to budget-conscious shoppers. During a holiday or seasonal sale, it’s a good place to stock up on low-cost gifts or small upgrades.

Here are some examples:​

2-Piece Plus Size Tie-Dye Set
A vibrant off-shoulder top and shorts set, perfect for summer outings or lounging. Bold, breathable, and made for comfort.

Short Sleeve Printed Button-Down Shirt
Casual, lightweight, and patterned for summer — a staple for relaxed everyday wear.

Sun Zero Energy-Efficient Curtains
Lightweight curtain panels that block some sunlight and help keep the room cooler during the day.

Portable Makeup Brush Set
Soft-bristled tools in a travel pouch — great for blush, foundation, or on-the-go touch-ups.

Stainless Steel Bladeless Can Opener
Simple and compact tool that opens cans without sharp edges — easy to use and safe for everyday cooking.

Paint Roller with Sturdy Frame
Basic roller with a solid handle, good for covering walls or doing quick paint touch-ups around the house.

Reversible Retro Bucket Hat
Unisex, bold-print hat for beach days or nostalgic streetwear moments.

LED Digital Alarm Clock
Plug-in desk clock with a clear LED display, dual alarm settings, and a temperature readout. Simple and functional for everyday use.

While quality can vary depending on the product, many listings are similar to what you'd find on Temu or Shein — and in some cases, even from the same suppliers. Amazon’s Haul experience makes it easier to compare to these platforms thanks to a more familiar checkout process.

Amazon Haul is designed for shoppers who enjoy browsing, saving, and discovering little surprises along the way. It’s ideal if you:

The value of Amazon Haul lies in its simplicity: cheap finds, familiar checkout, and Amazon-level buyer protection. It works well for those who prefer variety and savings over speed or premium quality.

At the moment, selling directly on Amazon Haul is limited to invited sellers. But even without access, there’s much to learn from how this section is growing. The focus on items under $20 — especially in categories like fashion, beauty, and home gadgets — reflects a clear shift in what shoppers are looking for: low-cost, impulse-friendly products that feel like a good deal.

If you're a seller looking to keep up, tools like AMZScout, Helium 10, and Jungle Scout can help you spot these trends early. You can:

Even if you're not part of the Haul beta, watching what’s popular there can help you stay ahead — whether you're listing in standard Amazon categories or preparing for future opportunities.

Amazon Haul brings together the thrill of discount shopping with the structure and trust Amazon is known for. While it’s still in beta, it already feels familiar to anyone who’s browsed Temu or Shein: low-cost, fast-trending products delivered a little slower, but at prices that are hard to beat.

Whether you're after budget-friendly home upgrades, viral beauty tools, or a last-minute summer outfit — this new store format makes it easy to explore, experiment, and shop without overspending. And for sellers keeping an eye on emerging trends, Haul offers valuable insight into where low-cost ecommerce is headed.

It’s not for everyone — but for shoppers who value price over speed and love the hunt for fun, under-$20 finds, Amazon Haul might be the next section to bookmark. While some might wonder if it's a scam due to its low prices, the Amazon backing and buyer protection help it stand apart. It’s a new way to start exploring budget ecommerce in 2025 — and maybe even discover your next best deal.