How to Find the Most Profitable Niches with Low Competition in 2025

Choosing the right niche is one of the biggest challenges for new sellers. With so many competitors in the market, it’s easy to feel like every profitable opportunity is already taken. However, there are still plenty of niches with high demand and low competition—you just need to know where to look.

In this article, we’ll walk you through how to find the most profitable yet unsaturated niches and share 10 promising examples to help you get started.

A low-competition niche is a market segment with fewer sellers or smaller competitors, making it easier to gain visibility and attract customers. For example, instead of selling generic yoga mats, you could focus on eco-friendly yoga mats —a niche with dedicated buyers but limited competition.

Here are some key benefits of targeting these niches:

While competition is a significant factor, it’s equally important to evaluate the demand and profitability of a niche to ensure that it can provide consistent returns in the long run.

Now that we've covered the benefits of focusing on niche markets, let’s explore how to identify the most profitable niches for your business.

A niche with high demand but few sellers can present exciting opportunities, but identifying the right one, requires research and data-driven insights. Here’s how to pinpoint the best opportunities:

The fastest way to assess niche demand is by using a sales estimator, which provides an estimate of a product’s monthly sales volume. Many free versions are available, making it easy to get started. Below, we’ll show you how to use Jungle Scout Sales Estimator to evaluate a product’s profitability effectively.

To evaluate the potential profitability of a niche, you can use sales estimators to approximate monthly sales volume, which offers a clearer picture of a product’s performance. While these estimates aren’t 100% accurate, they can still help you avoid wasting time on products that may not yield the kind of revenue you're aiming for.

Here’s how you can use Jungle Scout Sales Estimator to estimate monthly sales volume and profitability:

After estimating the sales volume, check the number of search results on Amazon. If there are fewer than 1,000 results, the product could be from a low-competition niche. If it shows strong profitability and manageable competition, use analytical tools to assess historical performance and confirm if it’s a good fit for your store.

By combining these methods, you can identify niches that are in demand while avoiding oversaturated markets. This approach increases your chances of selecting profitable products that offer long-term success.

Now that we know how to identify the best niches to sell from, let’s explore 10 profitable niches with low competition. Here’s a quick overview:

As more people tend to carry multiple gadgets daily, the demand for compact and organized storage solutions is growing. These pouches help keep cables, chargers, and accessories arranged neatly, making them a practical and desirable product.

Health-conscious consumers love the convenience of making fresh smoothies on the go. This product eliminates the need for bulky blenders, and offers a portable and mess-free solution for busy lifestyles.

Drivers are always looking for ways to maximize car storage and prevent small items from getting lost. This organizer fits between seats while providing extra compartments for essentials like phones, wallets, and keys.

Many car owners are tired of tangled cables and seek more efficient charging solutions. A retractable charger offers a clutter-free experience and appeals to people, who prioritize convenience and organization.

With the rise of healthy snacking, dried fruit offers a natural alternative to processed snacks. These items have a long shelf life and cater to customers looking for nutritious, on-the-go options.

These mats help keep refrigerators clean by absorbing spills and preventing stains. Their affordability and ease of use make them a simple but effective upgrade to any kitchen.

These items are designed to absorb moisture quickly and reduce heat damage, which makes them appealing to beauty-conscious buyers. They’re lightweight, reusable, and a must-have for anyone looking to speed up their hair care routine.

Pet owners are always looking for ways to make their furry friends comfortable. These cozy hideouts cater to owners of rabbits, guinea pigs, and other small pets who want to create a safe, enclosed space.

With phone theft on the rise, this simple yet effective solution provides extra security. It attaches to a belt or bag to prevent accidental drops or theft in crowded spaces.

While one niche as a whole may seem profitable, it's important to analyze the performance of individual products within it. By doing so, you can ensure that your selection aligns with your store’s goals and maximizes your chances of success.

Many profitable niches remain overlooked simply because they cater to specific or emerging customer interests. With the right research and robust analytical tools, you can uncover these hidden opportunities and position yourself ahead of the competition. By focusing on low-competition products with strong demand, you’ll increase your chances of building a successful and sustainable business.