How to Find Trending Products to Sell on Amazon

Launching an online selling business is an exciting venture, and Amazon, with its vast customer base and ease of use, is a top choice. However, with millions of available products, it can be difficult to pinpoint the best items to sell. A smart strategy is to focus on trendy products that guarantee demand and profitability.

In this article, we’ll show you how to find trending products on Amazon and share five ideas for hot items that can boost your sales.

How to Find Trending Products on Amazon

While finding trending products may seem simple, it requires more than just word of mouth to guarantee profitability. Below we’ll share effective methods for finding trending items to ensure that your business thrives in a competitive marketplace:

Step 1: Find Ideas for Trending Products

To find trending products, it’s crucial to understand what’s popular in the market. Here’s how you can do that:

Check social media: Explore platforms like TikTok and Instagram to see which niches are going viral. Influencers and hashtags can give you a sense of what's gaining traction. However, keep in mind that high engagement doesn't always equal high sales, so further research is needed to validate demand.
Study Google Trends: Google Trends offers a broad view of what’s trending across different sectors. While the site shows overall search interest, it may not provide data that’s specific to Amazon, which is crucial for determining product viability on the platform.
Check the Amazon Bestseller List: Amazon’s bestseller list showcases the top-selling products in each category. This is a great way to spot popular products, but it doesn't reveal how much profit you can generate. A #1 bestseller in one category may not have the same sales as the #100 product in a different niche due to variations in market saturation.
Check Amazon’s search bar: Typing keywords into the Amazon search bar shows you the most frequently searched terms that consumers are actively looking for. Amazon’s search trends can highlight consumer demand, but it's important to note that keywords’ search volumes don’t necessarily translate into high sales or profitability.
Use product research tools: Tools like AMZScout, Helium 10, and SellerApp can help you identify trending products by analyzing Amazon’s market data. These tools generate insights based on sales volume, competition, and consumer interest, providing a more refined list of potential winners.

By combining these strategies, you can create a list of trending products and assess which ones are worth pursuing. Let’s dive deeper into how to analyze products more effectively.

Step 2: Assess Product’s Demand

After compiling a list of trending products, the next important step is assessing whether a product not only attracts interest but also generates consistent sales. This ensures that your product is not just popular but also truly sellable. Since Amazon doesn’t provide direct sales data, you’ll need to rely on sales estimators to help you gain an understanding of how a product is performing.

These tools offer a closer look at a product’s potential, allowing you to estimate monthly sales volume and, by extension, its profitability. While estimates aren’t 100% accurate, they help you avoid spending time on products that may not generate the revenue you’re aiming for.

Note: Some of these tools have free versions available, but expect limitations on the number of searches you can make.

Let’s see how to find a product’s sales volume with the Sales Estimator by Jungle Scout, which is widely recognized as a helpful analytical tool:

1. Search for the product from your list. Look up the product you’re considering on Amazon and locate its BSR (Best Seller Rank) in the product details.
2. Access Jungle Scout’s Sales Estimator.
3. Enter key product information. On the Sales Estimator page, fill in the following fields:

Country: Choose the appropriate Amazon marketplace, such as Amazon US or UK.
Category: Select the correct category that the product belongs to (e.g., Health & Personal Care, Baby, Electronics, etc.).
Sales Rank: Input the Best Seller Rank (BSR) you obtained from Amazon’s product page.

Once you enter the BSR and other relevant information, Jungle Scout will provide the estimated monthly sales volume for that product. This will help you gauge if the product meets your sales goals, and whether it’s worth your time to delve deeper into its market.

After estimating sales volume, the next crucial step is determining whether the product is a match for your store. Let’s review how in the next section.

Step 3: Analyze Product Viability

In order to decide whether a product is truly a good fit for your store, it’s important to conduct a thorough analysis that helps you identify both the potential opportunities and possible drawbacks of selling that item. This step is essential in ensuring that the challenges you face will be manageable and that the product aligns with your business model.

Note: Consider using tools like AMZScout, Jungle Scout, and Helium 10 to streamline your research and dive deep into specific characteristics.

Here are some key points to evaluate:

Competition: If you’re launching your own brand, be cautious about entering a market that’s already dominated by strong, established brands. If you’re a reseller, try to avoid competing with Amazon itself or listings that have more than 15 active sellers, as this could indicate oversaturation and a less favorable profit margin.
Selling limitations: Certain products face restrictions or limitations, such as items in gated categories that require additional approval, or branded products that are restricted from reselling. Make sure you’re aware of these potential obstacles before you proceed with sourcing.
Profitability for your business model: It’s important to ensure that a product can be profitable for your business model. For example, basic, low-cost products are typically better suited to launching your own brand, where you can create value through differentiation, branding, and customer loyalty.
Compatible with your fulfillment method: Consider the product’s size, fragility, and value. For example, delicate, high-value items are often best handled through Fulfillment by Merchant (FBM), since this method gives you greater control over your own packaging and shipping conditions.

By carefully checking each of these factors, you can determine whether a trending product is truly profitable and if it can fit seamlessly into your business strategy. This thorough product analysis will help you make informed decisions and ensure that the products you choose are aligned with your goals and resources.

By following these steps, you can successfully find trending products on Amazon, analyze their profitability, and build a strong foundation for your online selling business. Applying these strategies regularly will help you stay ahead of the competition and grow your ecommerce venture.

What’s Trending on Amazon Right Now?

Now that we know how to find the best products to sell, let's explore high-demand items in 2025. Below, we’ll answer the question, "What products are trending?" Check out the following five examples:

Collagen Face Masks

Collagen face masks are gaining significant traction as consumers increasingly seek skincare solutions that offer anti-aging benefits. These products are in high demand due to their ability to enhance skin elasticity and promote a youthful appearance. With their rising popularity, collagen face masks are becoming top sellers in the beauty industry.

Aviator Sunglasses

Aviator sunglasses remain a staple in fashion, since they offer a timeless, stylish look that appeals to a wide range of consumers. With the summer season approaching, these sunglasses are expected to be a top choice for many people, making them a hot item and best seller in the accessories category. Their consistent popularity makes them a reliable product to sell this year.

Brush Blow Dryer

The brush blow dryer is quickly becoming a must-have for those seeking convenience and professional-quality hair care at home. With busy consumers looking for time-saving beauty tools, this product has gained a strong foothold in the market. Its ability to style and dry hair simultaneously makes it a trending, in-demand item for 2025.

Summer Short Sleeve Tops

As warmer summer weather approaches and consumers search for comfortable, stylish clothing, short sleeve tops are trending. These versatile pieces are perfect for casual and outdoor wear, making them a popular choice for the upcoming season. With their widespread appeal, summer tops are likely to be best sellers in the fashion industry.

Baby Stroller Wagon

Baby stroller wagons are a new trend, as these innovative products offer flexibility and functionality, making them ideal for outdoor adventures. Parents increasingly prioritize convenience and comfort for their little ones. With their growing demand, baby stroller wagons are set to be a top product for parents who are looking for practical solutions in 2025.

Trends continue to evolve, so performing a regular analysis is key to staying updated on what types of products are trending. By doing so, you’ll stay ahead of the curve and build a solid foundation for your business’s success.

Conclusion

To succeed in your Amazon business, conducting thorough product research is essential. Using analytical tools can help you easily identify trending products to sell, discover unique Amazon finds, and analyze current shopping trends. By focusing on popular, in-demand products, you can boost your sales and ensure long-term growth for your ecommerce business.

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