How to Find Low-Competition Amazon Products That Still Sell

Finding high demand low competition products to sell on Amazon in 2025 isn’t just a lucky break—it’s a strategic move. Many new sellers waste months chasing perfect competition products, thinking that fewer listings mean easier wins. But real opportunities lie in identifying low competition products on Amazon that show clear signs of untapped demand. The key is knowing where to look, what signals to watch for, and which tools can validate your ideas before you invest.

Contrary to popular belief, low competition doesn’t mean “few sellers.” A niche might have thousands of listings, but still be wide open to new sellers because the competition is weak. What defines a low-competition product is the quality of existing listings. You’ll often see poor SEO optimization, inconsistent or irrelevant keywords, unbranded or generic packaging, and missing A+ content.

The listings might have blurry or mismatched photos, vague bullet points, low-effort titles, and thin descriptions. There may be no video content, no storefront presence, or reviews with obvious gaps that new products could address. When the top-ranking listings in a niche look like placeholders instead of polished offers, that’s your green light.

Why does this matter? Because even in a crowded category, a seller who invests in professional branding, clear differentiation, and optimized SEO can leapfrog competitors who treat Amazon like a dumping ground. Many low competition high demand products are hiding in plain sight, surrounded by mediocrity.

One of the biggest traps for beginners is confusing low competition with low demand. You might find a product with zero sellers, but that usually means zero buyers too. To find real opportunities, you need to validate both supply and demand signals.

The best low competition products on Amazon show a very specific pattern. The top ten listings often have fewer than 200 reviews—sometimes even under 50—but sales volume remains healthy. Use sales estimation tools to check whether top listings sell at least 300 units per month. This tells you that customers are buying despite weak listings.

Look at the Best Sellers Rank (BSR). If it consistently falls within a viable range for the product category (typically under 50,000 in most niches), that’s a positive indicator. Check whether the sales are spread across multiple sellers. If one brand dominates 90% of the sales, that’s a red flag. But if you see five or more different brands each with modest traction, the niche is still open.

Pay attention to the visual and written content. Are there gaps in photography? Are the listings missing lifestyle images or dimensions? Are reviewers complaining about quality, packaging, or unclear instructions? These friction points are your entry points.

By 2025, many Amazon sellers are turning to niches that sit outside of obvious trends but align with steady lifestyle shifts. One promising cluster includes accessories for hobbies and niche routines. Think skin care accessories that aren’t cosmetics, like facial massage tools, gua sha sets, or silicone applicators. These are lightweight, evergreen, and avoid many of the regulations tied to ingestibles or topical items.

Another direction worth exploring is modular organization—but not the kind you find in kitchen bestsellers. Products that help with organizing niche spaces like gaming desks, RV cabinets, or art studios often lack quality branded options. Handcrafted-style drawer dividers, magnetic cable trays, or customizable pegboards fit this bill.

Craft and DIY kits also remain quietly profitable. Many are discovered not through keyword search but through TikTok or Reddit communities. A candle kit with refillable molds or a niche journaling set with specialty papers doesn’t need thousands of monthly sales to be viable—just consistent engagement and low competition. Reddit threads like r/BuyItForLife or r/HobbyDrama often surface ideas where people complain about the lack of smart product solutions.

Even in the pet niche, there are gaps. Focus not on pet food or grooming—those markets are crowded—but on behavioral enrichment toys for underrepresented pets (like cats, ferrets, or birds). These are functional, often impulse buys, and suffer from poor visual presentation in existing listings.

Choosing low competition products isn’t just about instinct—you need data. Tools like AMZScout, Jungle Scout, and Helium 10 allow sellers to compare products not just by revenue, but by sales rank, review count, and optimization score. You can see which listings are coasting and which ones are optimized for conversion.

Before sourcing, always plug top-performing ASINs into the Jungle Scout Sales Estimator or similar tool.

To confirm whether a product has enough demand to support your launch, you can use Jungle Scout Sales Estimator. Here’s how:

Compare the sales figures, and check for consistency across multiple sellers. If one product sells 1,000/month but no others do, it might not be the niche—just the brand. If multiple listings with poor content still show 300+ monthly sales, you're looking at a high demand low competition product.

The term "low competition" can be misleading if you ignore context. A category with very few sellers often lacks demand for a reason. Don’t chase niches that are overly seasonal unless you have plans to rotate SKUs each quarter. For example, pool toys might sell in summer, but they won’t carry your Q4 revenue unless you branch into indoor recreation.

Also avoid categories with strict regulatory standards unless you're ready for compliance costs. Products labeled food-grade, medical, or safety-certified can be risky, especially without prior experience. The same goes for items with high return rates, like electronics or items prone to breakage. Even if they’re low competition, your profit could disappear in customer service and refunds.

Some products are "empty" niches—they're not competitive because they aren't viable. Maybe the market is too small, or shipping costs kill profitability. Always test an idea with a small batch, and watch how fast it sells. Low competition should never mean low standards. Your listing still needs branding, clear messaging, and professional presentation to win trust.

In the end, finding low competition products on Amazon that are actually worth selling is less about shortcuts and more about precision. It's not just the gap you enter—it's what you do once you're in. A smart seller sees the weaknesses in top listings and creates something better, not just cheaper.

Remember: the best high demand low competition products are rarely obvious. They live in overlooked corners, poorly marketed spaces, and categories where customers are waiting for something better. If you bring that better version, there's more than enough room for your brand to grow.