Amazon Summer Essentials: What’s Selling and How to Ride the Wave
Summer is a time for travel, relaxation, and outdoor adventures — and Amazon is where shoppers go to stock up on everything they need. From cooling gadgets and beach essentials to trending fashion and seasonal baby gear, summer items dominate shopping lists and wishlists alike. For buyers, it’s the season of discovery; for sellers, it’s a chance to tap into high-demand, fast-moving categories. In this guide, we’ll explore the best selling summer items on Amazon, smart shopping tips, and the best tools to help sellers spot seasonal goldmines.
What’s Driving Summer Sales on Amazon
As temperatures rise, so does the appetite for all things summer-themed. Customers turn to Amazon for everything from summer clothing items and beach gear to summer food items and party supplies. The season comes with built-in demand: school breaks, vacations, summer camps, and backyard BBQs all create natural opportunities for purchases.
Popular summer items include:
Popular summer items include:
- Summer beach items like towels, portable fans, and waterproof bags;
- Summer baby items such as breathable onesies, stroller fans, and baby sun hats;
- Summer camp items, including sleeping bags, mosquito repellents, and water bottles;
- Summer food items like popsicle molds, iced drink makers, and grilling tools;
- Summer crochet items and DIY kits for hobbyists staying indoors.
Many shoppers also search for summer promo items, summer themed items, and cooling items for summer in advance, especially as vacation dates approach. With Prime shipping, it's easy to find trending summer items that arrive just in time for the next trip or family gathering.
Top Trending Summer Items on Amazon Right Now
To give you a clearer picture of what’s hot this season, here’s a curated selection of top-selling summer items on Amazon:
EASYFUN Lightweight Foldable Beach Bag
A best-seller among summer beach items, this roomy and water-resistant bag is perfect for carrying sunscreen, snacks, and swimwear.
A best-seller among summer beach items, this roomy and water-resistant bag is perfect for carrying sunscreen, snacks, and swimwear.
Price: $7.99
Sales per Month: 2,105
Sales per Month: 2,105
Hawaiian Tropic Hydrating Body Butter
A must-have summer item for post-sun care, known for its tropical scent and deep moisturization.
A must-have summer item for post-sun care, known for its tropical scent and deep moisturization.
Price: $13.99
Sales per Month: 70,248
Sales per Month: 70,248
Glamping Travel Accessories Kit
Packed with summer camp items like hanging organizers, mini flashlights, and reusable containers — perfect for weekend getaways.
Packed with summer camp items like hanging organizers, mini flashlights, and reusable containers — perfect for weekend getaways.
Price: $26.99
Sales per Month: 329
Sales per Month: 329
Slushy Squeeze Cup Maker
One of the most popular summer food items this year. Freeze, squeeze, and enjoy instant slushies at home or at a picnic.
One of the most popular summer food items this year. Freeze, squeeze, and enjoy instant slushies at home or at a picnic.
Price: $11.69
Sales per Month: 4,241
Sales per Month: 4,241
Oversized Turkish Beach Towel
Doubles as a sarong or blanket. Its fast-drying material and lightweight design make it one of the must have summer items.
Doubles as a sarong or blanket. Its fast-drying material and lightweight design make it one of the must have summer items.
Price: $8.99
Sales per Month: 2,540
Sales per Month: 2,540
Summer Fridays Lip Butter Balm
A trending cosmetic and summer swag item, especially for beach bags and festival kits.
A trending cosmetic and summer swag item, especially for beach bags and festival kits.
Price: $24.00
Sales per Month: 46,638
Sales per Month: 46,638
Miraclesuit One-Piece Swimsuit
A flattering staple among summer clothing items, often recommended in summer bucket list items for travel essentials.
A flattering staple among summer clothing items, often recommended in summer bucket list items for travel essentials.
Price: $171.00
Sales per Month: 325
Sales per Month: 325
Portable Handheld Fan
Essential among cooling items for summer, this rechargeable fan is a festival and commute favorite.
Essential among cooling items for summer, this rechargeable fan is a festival and commute favorite.
Price: $13.58
Sales per Month: 1,122
Sales per Month: 1,122
ODOLY Comfort Sandals
Perfect for beach outings and urban strolls, these are among the top-selling summer items for footwear.
Perfect for beach outings and urban strolls, these are among the top-selling summer items for footwear.
Price: $18.99
Sales per Month: 29,796
Sales per Month: 29,796
Foldable Windshield Sun Shade
A practical summer sale item that protects your car interior and keeps it cool during hot days.
A practical summer sale item that protects your car interior and keeps it cool during hot days.
Price: $21.84
Sales per Month: 1,756
Sales per Month: 1,756
How to Identify Summer Trends with Data Tools
Sellers looking to capitalize on the summer wave need to act before the season peaks. That means identifying trending summer items in Q1 or early Q2 and preparing listings, photos, and inventory in advance. Here’s how top sellers stay ahead:
AMZScout, Helium 10, and Jungle Scout all offer features to uncover trending keywords, track sales velocity, and analyze competition. With them, you can:
AMZScout, Helium 10, and Jungle Scout all offer features to uncover trending keywords, track sales velocity, and analyze competition. With them, you can:
- Spot seasonal spikes for items like summer camp gear or summer crochet items;
- Monitor your competitors’ pricing and BSR (Best Seller Rank);
- Identify opportunities within low-competition niches like summer themed items or baby-specific seasonal products.
These tools help uncover what’s gaining traction and what may already be saturated.
How to Estimate Sales for Summer Products
Once you spot a promising item, use the Amazon Sales Estimator to gauge demand. Here's how:
1. Find the item’s BSR (Best Seller Rank) on the product page under Product Details.
2. Go to the Jungle Scout Sales Estimator tool.
3. Choose the relevant marketplace (e.g., US).
4. Select the appropriate category — like Home, Baby, Clothing, or Toys.
5. Enter the BSR and click "Calculate Sales."
6. The tool will estimate monthly sales volume.
2. Go to the Jungle Scout Sales Estimator tool.
3. Choose the relevant marketplace (e.g., US).
4. Select the appropriate category — like Home, Baby, Clothing, or Toys.
5. Enter the BSR and click "Calculate Sales."
6. The tool will estimate monthly sales volume.
For example, if a cooling neck towel has a BSR of 3,000 in Sports & Outdoors, the estimator might show 1,500 sales per month. That’s your cue to dive in or differentiate.
This step is crucial in separating summer items to sell with lasting power from those with short-lived spikes.
This step is crucial in separating summer items to sell with lasting power from those with short-lived spikes.
Tips for Smart Summer Shopping
Whether you’re buying for yourself or choosing summer items for kids, here are a few smart shopping strategies:
Buy Early: Summer promo items often sell out fast. Buy in spring to avoid missing top picks.
Prime Perks: Look for Amazon Prime listings to guarantee faster delivery.
Bundle Smart: Some top selling summer items come as part of kits (e.g., travel or beach sets) for better value.
Check Reviews: Many cooling items for summer and baby gear vary in quality. Verified reviews are your best friend.
Watch for Lightning Deals: Especially during seasonal events like Memorial Day or Prime Day, when summer sale items spike.
Prime Perks: Look for Amazon Prime listings to guarantee faster delivery.
Bundle Smart: Some top selling summer items come as part of kits (e.g., travel or beach sets) for better value.
Check Reviews: Many cooling items for summer and baby gear vary in quality. Verified reviews are your best friend.
Watch for Lightning Deals: Especially during seasonal events like Memorial Day or Prime Day, when summer sale items spike.
Whether you're planning a vacation or upgrading your backyard setup, a solid summer items list will help you stay prepared and within budget.
Conclusion
Summer 2025 is already heating up on Amazon. From food items associated with summer to summer swag items and outdoor essentials, the marketplace is buzzing with opportunity. For shoppers, it’s the ideal time to explore new gear and grab essentials before prices rise. For sellers, seasonal trends offer fast-moving, high-conversion niches — especially with tools like Jungle Scout, Helium 10, and the Amazon Sales Estimator in your toolkit.
Whether you're curating your summer bucket list items or building your next FBA shipment, these top-selling summer items are a smart place to start. Don’t just enjoy the season — make the most of it.
Whether you're curating your summer bucket list items or building your next FBA shipment, these top-selling summer items are a smart place to start. Don’t just enjoy the season — make the most of it.
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