Amazon A+ Content: How to Optimize Listings with Better Visuals in 2025

In the competitive world of Amazon, product images and bullet points alone aren’t always enough. With thousands of similar listings, shoppers often need more than just a quick glance to commit to a purchase. This is where Amazon A+ Content comes in — a powerful tool that transforms bland listings into immersive, brand-aligned shopping experiences. In 2025, creating compelling A+ pages isn’t optional — it’s essential.

At its core, dropshipping on Amazon means listing a product for sale without physically storing or shipping it yourself. Instead, when a customer places an order, you purchase the item from a third-party supplier who handles the fulfillment and ships the product directly to the buyer. This makes it different from both Fulfilled by Merchant (FBM), where the seller handles storage and shipping, and Fulfilled by Amazon (FBA), where products are stored in Amazon's distribution centers and shipped by Amazon itself.

In a typical Amazon dropshipping setup, the seller is responsible for the storefront, product listings, marketing, and customer service. The supplier stays in the background, managing inventory and delivery logistics. However, it’s critical to follow Amazon’s dropshipping policy. For instance, you must be the seller of record, ensure that no third-party branding appears on invoices or packaging, and take full responsibility for returns and customer experience. Using marketplaces like AliExpress for this purpose is explicitly prohibited.

Amazon A+ Content (formerly known as Enhanced Brand Content or EBC) allows sellers to upgrade their product detail pages with advanced visual modules — banners, comparison charts, icon-based features, and custom layouts. The goal is simple: help buyers understand your product faster and trust your brand more.

But not every seller can use A+ Content. It’s available exclusively to brands enrolled in Amazon Brand Registry. Once verified, sellers can access the A+ Content Manager within Seller Central, choose an ASIN, and start building a branded page using Amazon’s module templates.

Standard A+ Content is free for registered brands and includes a flexible range of image/text combinations. For more established brands, Premium A+ Content (also called A++ Content) offers interactive modules, video integration, and additional customization — but it may require Amazon approval or extra fees.

Creating A+ Content involves selecting from predefined templates, uploading visuals with specific dimensions (e.g., 970x600 pixels for main banners), writing concise headlines, and adhering to content guidelines. Amazon reviews and approves each submission, typically within 7 business days.

A+ Content isn’t just decoration. It can significantly impact how your product performs — especially in categories where visual comparison is key (like home, baby, and electronics).

First, it improves conversion rates. By presenting features visually, answering common questions upfront, and reducing ambiguity, A+ Content helps shoppers move from consideration to checkout more quickly. Amazon reports that adding A+ Content can increase conversion rates by 5–10%.

Second, it builds brand trust. Consistent fonts, colors, and tone of voice across modules communicate professionalism and reliability. A good A+ layout shows buyers that you’ve invested in their experience — and by extension, in your product.

Third, it reduces returns. When shoppers understand exactly what they’re getting — size, function, use cases — they’re less likely to feel disappointed. And fewer returns mean fewer negative reviews.

Lastly, in saturated markets, A+ Content becomes a key differentiator. Even if two products have the same specs and price, the one with better visuals and clearer messaging usually wins.

Creating A+ Content is a structured process, and while design skills help, Amazon provides enough built-in support to make the system accessible to most sellers.

Be sure to test your layout visually before submission. Stick to a clean, user-friendly hierarchy. Use lifestyle photos to add context. Highlight 3–5 major benefits. Include a comparison chart if you sell a product line.

Tools like Canva or Figma help you design visuals even without a dedicated graphic team. If you need help, there are Amazon A+ Content design agencies and services that specialize in compliant, high-converting layouts.

Once your A+ Content is live, the next step is performance tracking. While Amazon doesn’t offer deep analytics by default, you can correlate before-and-after metrics manually or with third-party tools. Start by estimating demand using Jungle Scout Sales Estimator:

Use this baseline to track performance before and after implementing A+ Content. If conversion or velocity improves, it’s a sign your visuals are resonating.

Beyond that, tools like Helium 10, AMZScout, and Jungle Scout can help you monitor search trends, competitor content, and seasonal behavior. They also let you track return rates and review sentiment — valuable indicators of whether your product is being clearly represented.

Keep an eye on bounce rate and time on page. Strong A+ modules encourage scrolling and keep users engaged, which can indirectly support search visibility and ranking.

The best Amazon A+ pages don’t overwhelm — they clarify. A clear hierarchy leads with the biggest benefits first. Large banner, bold statement. Then details below.

Visuals should always come before long text blocks. Try icon-based callouts, step-by-step visuals, and comparison charts to keep buyers skimming without confusion.

Don’t overload your modules. Three to five clear messages perform better than ten vague claims. For example, highlight one feature per module: “BPA-free materials,” “One-touch operation,” “Fits any standard bottle.”

If you sell multiple similar products, comparison charts help buyers navigate options. This is especially useful in electronics or home improvement categories.

Use real photos when possible — and add captions that answer unspoken questions (“Fits on most countertops,” “Safe for infants over 6 months”).

Good categories to find inspiration include:

What doesn’t work? Text-heavy layouts, inconsistent visual style, vague claims (“High quality!”), or modules with stock imagery that doesn’t match the product.

In 2025, Amazon A+ Content is no longer a nice-to-have — it’s a core component of any competitive listing. It brings clarity to your product page, builds trust, boosts conversion, and helps your brand stand out in an increasingly visual marketplace.

Whether you're building your first A+ module or optimizing a full portfolio of SKUs, the principles remain the same: keep it clear, keep it visual, and keep it helpful. Use the tools available, test different layouts, and pay attention to what your customers respond to.

Because when done right, A+ Content doesn’t just explain your product — it sells it.